How would you like to stop spending precious coaching time trying to come up with content ideas? How about eliminating those arduous hours spent drafting content just to hit the backspace button over and over again?
Making great content is hard—don’t worry we suffer from the same problem. But, we’re here to tell you it doesn’t have to be as difficult as we all make it out to be. Matter of fact, you can craft up some killer content in less than an hour when you put your mind to it.
Does that sound like something you’d be interested in?
After all, you’re a health and wellness coach, not a writer for the New York Times. You should be spending your hours training your clients and guiding them in their health and fitness journey, not slamming away at a keyboard or behind the camera lens.
If you’ve got 60 minutes once a week to do this, I can promise you won’t be disappointed. Here’s how you create fitness content in one hour for your health and fitness brand.
5 Minutes – Pick your topic.
First, start with your niche. This means making sure the content you create is applicable, important, or interesting to your niche market.
By this point, you’ve developed the muscle memory of keeping your target market in the front of your mind, thus, you should have a solid understanding of what they crave. They are, after all, the people you want to convert from followers to paying customers.
Glean insights from the content you’ve already shared with them. What content resonated well with them and what content fell short? By asking these questions, you will narrow the scope of your focus and get closer to a topic worth addressing.
The second and more important part is to stick with what you know. Don’t go sprinting down an avenue of discussion that you are completely foreign to.
This should come pretty intuitively as you already know where your passion and expertise lie. Use this knowledge to your advantage and bypass the trouble of having to digest a slew of new information.
Here’s a helpful tip: most content creators and business owners keep a running list of content ideas that they can always pull from. It’s like having a pocket notebook on deck and ready with a plethora of ideas.
If you’re finding yourself short on your own ideas, we have 50 of them you can use for your next piece of content.
That being said, I encourage you to start a list in your phone or notebook that you can rely on why the idea well gets dry.
15-20 Minutes – Research and develop your topic.
Do you remember the dreaded research paper from your high-school days? I’m sure like me you probably spent hours in the research phase, building long and lengthy arguments to back up your claims. This is not the approach you should take if you’re looking to be an efficient content creator.
There’s an easier and widely accepted way to skip hours of work and avoid the rabbit hole of research—it’s called outsourcing.
No, this doesn’t mean hiring someone to write the content for you—it means finding others who have already covered your topic or addressed elements of it. Rather than diving into the depths of every aspect of your topic, allow other credible sources to bolster your content and back up what you are saying.
This is where hyperlinking will become your best friend. It will help you build up strong SEO juice as well as establish a foundation of collaboration with other experts in your space.
Now, you’ve made your point, backed it up with other credible resources, and given your audience the ability to do their own research by linking the related article, all without sacrificing hours you could spend coaching.
10 Minutes – Build a comprehensive outline.
Never underestimate the value of a strong outline or plan. It will keep you from getting side-tracked and lost while creating your content. Plus, it helps you establish the content’s direction before you even put words to a page or bring the camera out to record.
An outline will be your reference throughout the creative process and keep you grounded when your mind starts to wander off. Don’t worry wandering is good, just not when you’re trying to get content to your audience tomorrow morning.
Remember, there’s no need to create pages and pages of outlines. Simply cover your main topics of discussion with a few bullet points and keep your wording simple—that way it’s easier to draft in your next step.
30-35 Minutes: Draft like a madperson.
Too often people try to cover everything under the sun and forget that their audience came to them for a specific reason—yes, I am talking to you, food blogs.
There’s nothing wrong with being comprehensive, but when it comes to the cost of quality, you’re shooting yourself in the foot.
People aren’t going to skip over your content because it is too short. They will however if it is not legitimate.
Depth does not equal length. Depth comes from quality.
In fact, the more simple, concise, and digestible the content is, the better. Clear content always performs better than cute content, so shoot for straight forward language that makes a point and moves on.
During your initial draft, it’s imperative that you stay distraction-free. Focus in, get in the zone, don’t get caught in the rabbit hole of redrafting. Set a time limit of 30-40 minutes of pure writing, shooting, or whatever it is you’re going to work on. By holding yourself to a specific time window, you can ensure that you don’t overthink the process.
What if writing is a slow process for me?
That’s fine, if you feel like writing is your strong suit, take your time, but don’t be consumed with perfection. Allow yourself the space to take a break, but don’t abandon your work in the process.
For those who would rather run stadium sprints instead of writing blogs or if you’re on a time crunch, consider shooting a video or photos and include a short and strong social media caption.
Shooting a quick 30-second video, or posting a great Instagram photo can prove to be just as effective when done with intention and planning.
Photos or videos created by other trainers, coaches, and experts are other great options as long as you give credit to its creator.
30 Minutes – editing your final product
Save your editing for last and keep it outside of your 60 minutes of content creation. Trying to mix writing and editing into one session is like doing a full leg workout, then running a marathon—you’ll fall apart before you get even close to finishing.
Be willing to completely dump your brain on the page and get it all out there. In doing so, you exhaust all your knowledge on the topic and can restructure in the editing process later.
Your editing process is yours to own. Whether it be simple grammar/spelling edits, minor tweaks, or a complete overhaul, your editing process should be tailored to your style. The important part is that you dedicate time to polishing up your content before it is put out into the world.
One last tip…
I think Cyril Parkinson’s old adage holds true when it comes to making badass content in a timely manner, “Work expands so as to fill the time available for its completion”—powerful, right?
If you don’t plan according to time you will either have too much or not enough—leaving you stuck between the stress of finishing or the anxiety of perfection.
We’ve all experienced this and it’s no fun.
Follow Parkinson’s advice and set that hour timer. After all, we all want to work more effectively, so that we can clear up space for our other important work, our hobbies, and the people we love.
At SPRNG, we want to help other fitness and health junkies grow their hustle into a full-time, money-stacking business. Our SPRNG Training club is the place where we do that.
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