Growing a 1 on 1 coaching business into a money-stacking, group training program doesn’t happen overnight—everyone knows this. What everyone doesn’t know is how to grow that side hustle into a booming business.
Yes, you need a program.
Yes, you need knowledge.
Yes, you need clients.
But what you need the most is a marketing funnel that captures interested onlookers and converts them into paying customers.
This funnel helps to strengthen brand awareness, educate customers, and impact your bottom line.
This isn’t a funnel you use to disperse liquids or better yet consume them, this is a funnel built to grow the hell out of your business and bring in more clients.
Sound like something you’re interested in? Here’s how you can craft a marketing funnel that will turn followers into client cash.
Before you can start converting leads, you need to build awareness around your company and brand. Awareness is what will bring your next customer in the door and introduce them to your brand.
How do you build awareness?
It starts with making a big promise. This promise isn’t some unattainable goal or far off destination—it’s what you deliver to each and every one of your clients.
Our big promise at SPRNG is to help coaches stop trading time for money. This promise is attainable and realistic, while also encouraging—I mean who doesn’t want to stop trading time for money?
Once your big promise is set, it’s time to decide what kind of content you are going to share and where you are going to share it. This is the most pivotal step in building awareness for your brand because you have to actually do the work!
Making the big promise was easy, but backing it up requires some serious effort.
This means writing blog posts, creating videos, crafting workouts, sharing recipes–whatever it is that you’re passionate about and can bring value to the table, should be your content focus.
Now that your content is nailed down, you need to consider how you’re going to share said content. Will it be on social media? What about on your website and in your weekly email newsletter? Maybe you start a YouTube channel—again the platform is up to your discretion, but carefully consider where your target market spends the most time and meet them where they are.
You are better off dominating one platform than getting decimated by 4.
Component #2: Trust
Without a trusting audience, coaches are hamsters on a wheel—working hard with zero gain. So how do you build trust in your audience? By establishing yourself as a knowledgeable professional who isn’t interested in ripping people off. This is how you do it:
Be a professional.
A clear brand builds recognition first, respect second, and as a result, gains trust. When it comes to marketing and content, clear messaging always beats cute. Make sure that your message and content is helpful, straight-forward, and doesn’t waste your audience’s time. Keep your tone and content consistent across all your channels.
Let your social proof sing out.
If you’ve had previous clients, make sure to highlight the positive testimonials and stories that speak to such successes. People trust people who have proven themselves in the past—especially when it comes to their health and wellness.
Your deep knowledge as well as a good word from former clients can quickly turn a website-peruser into a trusting client.
Explain your process.
Trust comes from understanding.
Understanding what a coach does, how the process works, and what comes from it is something that every potential client should know.
This doesn’t mean you give away all of your coaching secrets before receiving that check, but it does mean being transparent and open about your approach to coaching. For example you can explain how you structure your workouts to rest days, or what days you carb cycle, which ones you don’t, and why.
By giving the potential customer a more clear understanding of what they will be doing by signing on with you, you can instill confidence in their decision to move forward.
Give first, receive later.
It may seem like common sense, but avoid asking for money right away. A pitch too soon can feel pushy and quickly turn a potential client away. Think about those sales clerks in the mall—nobody wants to deal with that.
Instead, be willing to share some of your resources (whether that’s a free introductory session or tips and tricks in your blog and weekly email). This generosity can come in the form of lead magnets, webinars, blogs, recipes, etc. The important part is that it brings intrinsic value to the customer without asking for anything in return.
In this way, your audience will feel welcomed by your generosity and begin to trust you when they see your expertise.
Component #3: Action
The final component of your new marketing funnel is the action. Whether you’re asking people to sign up for your email list, join your training program, or purchase your online course, you need to seal the deal by calling them to action.
You’ve already introduced yourself and helped build awareness of your brand with a big promise. Then you reinforced your skills and created trust by sharing a variety of valuable content with the audience. Now all you need to do is tell them what to do next.
This is where a strong call to action comes in hand.
You can’t throw a party and never send out any invitations. And you can’t build a client base unless you ask people to join. A call to action is that invitation and you have to make it convincing.
Great CTA’s in the health and fitness world are clear and concise, persuasive, and packed with action words. These kinds of CTAs work around the clock to help you increase traffic, conversions, leads, and sales.
The important part is that your CTA leads people further down this funnel and gets them closer to making a purchase.
Great funnels open wallets.
When each component of your marketing funnel is intact, your business can’t help but grow. Creating a solid marketing funnel takes time and hard work, but it’s necessary amidst today’s competitiveness in the health and fitness industry.
Take time to build out a marketing funnel that represents your unique business and reflects what your specific target audience needs and wants. That way, even while you’re sleeping, you’re still stacking those bills.
Want to work your dream job and build wealth doing it?
We’re offering our app—custom-designed to your needs, for any coach or who wants to scale their business to group training. Schedule a demo today!