Pumping out content on a regular basis can feel overwhelming. When you think about it, you probably started on this fitness and health business endeavor because you loved those two things—not because you were passionate about updating Instagram every day.
This can be one of the biggest oppositions when coaches first start scaling their business. Lucky for you, we’re here to help you avoid this pothole on the road to coaching success, and it starts with a content calendar.
Get ready, because we are about to drop four time-saving steps to creating a content calendar that’ll have you pumping out content and collecting new clients.
Step 1: Cling to your content compass.
The first way to slash the time spent creating content, while simultaneously making it more effective is to focus on your goals and audience. Without these two focus points, you’ll be a hopeless wanderer looking for a reason to produce content.
Readers recognize phony content and in turn, it steers them away from your coaching. In order to create a kick-ass calendar, you need to establish a purpose centered on these two elements.
Let’s start with business goals.
Having a clear goal you want to achieve with your content will help push your marketing efforts far beyond the basic content creator. It allows you to have a constant reference point and quality-check for every piece you produce.
Ask yourself, what goals do you want to accomplish through all this effort? Do you want to make sales? Gain followers? Add new clients?
Once you’ve identified your goals, there’s another critical focus point you need to establish—your audience. Knowing your target or niche market is business 101—which you can read about right here.
Thankfully, with a bit of curiosity and time, you can gain a firm understanding of your audience and how to reach them.
To get started, ask yourself: What are my people looking to accomplish right now? What questions have they had lately? What’s something I know that they don’t? Do I have knowledge about something that could benefit them?
The answer to these questions will supply you with content ideas that you can use over the course of the month. Or if you want to pick up some ideas free of charge click here.
Once your topic is picked, break your content ideas down into smaller, digestible parts. Say your audience wants to learn more about how to have a healthier morning routine, you could create a 3-part series like this:
- Part 1: The Best Ways to Rehydrate in the Morning
- Part 2: 3 Ways to Boost Your Energy in the Morning without Caffeine
- Part 3: 5 Healthy Breakfasts that will Rev Your Metabolism
Breaking down your ideas into several blog posts, videos, or social media posts will give you an easier time to thoroughly cover the subject without writing a novel. It will also create anticipation for the next piece and increase engagement with your content.
Step 2: Pick your platforms.
Social media is ruled by six main platforms: Instagram, Facebook, YouTube, Pinterest, Twitter, and LinkedIn. But there are also dozens of other social media platforms and great ways to reach your audience—like a blog or email list. Rather than spreading your content thin, pick one or two platforms that you can execute extremely well.
The key to picking the right platform, once again, lies with your audience. Make sure the platform you share content on is the place where your people are. Otherwise, you’ll be giving a speech to an empty auditorium.
You’ll also want to consider what platforms work best for your particular business. Instagram is big when it comes to fitness content, but if you’re showing off your favorite recipes Pinterest could be a great fit and is host to 300 million monthly active users.
Oftentimes content can be repurposed on different platforms, saving you hours of time. One statement from a blog post can be shared on Instagram, in a Tweet, and even repurposed for TikTok.
Remember: the content needs to fit the platform. Twelve-hundred words, no matter how brilliant they are, don’t belong in a caption on Instagram or a gallery of images on Facebook. Cater your content to the platform in use.
Step 3: Develop consistency with cadence.
Consistency is king when it comes to creating content that does the job. So it’s important to know what days you will be dropping what content and who will be creating it (if you’re working with a team). A great way to stay organized and consistent is to repeat different themes throughout the week.
Incorporating a cadence in your content will help you come up with ideas and will help to hook your audience’s attention. The repetition will give them something to look forward to, and that continued consistency will lead to a deeper relationship.
Consider making certain days of the week the same theme. For example, you could have “Max-Out Mondays” where you share a new exercise and encourage people to push themselves to the max. On “Tasty Tuesdays” you could share a new healthy recipe. And during “WOD Wednesdays” you could share a great workout of the day.
Don’t feel bound by rhyming schemes and alliterations—that’s a very popular approach for many in the industry.
In the same vein, don’t feel bound to sharing content every day. If you’re just sharing content to check a box, you’re doing it wrong. Make sure to plan your schedule according to what you can execute.
Step 4: Create your content calendar
There are a few time-shavers you can utilize when creating your content calendar.
First, set aside a specific time to fill out your entire calendar one month at a time. Insert all your content ideas into the days you’re planning on posting. By writing these plans down and making them permanent, it will hold you accountable for their execution.
When filling in your calendar, be sure to include key details about your content. Note what platform you’ll be using, what time you’ll be posting, who will be creating the content, and what the content will be about.
Then review your calendar and make sure it’s realistic. Consider what you can take on every week and keep your expectations reasonable.
Once finalized, share your calendar with your team and keep it close-by. You’ll be referencing this handy document every week to stay on track.
Here’s one more extra tip: Set aside ample time to crank out each week of content. Do it like you’ve got places to be (because you do). Sound like a lot to handle? Maybe. But once you get in the habit, it will make content production a walk in the park.
Creating a content calendar just got a little easier…
This is one month full of suggestions for your content marketing. Take it, we want you to plan your next month, create great content, and share it with the world (and us).
We’re not going to leave you hanging there either. On November 2, we’re revealing the secrets to our 7-figure fitness business. This course will show you how to stop trading time for money.
Join our community and see how easy running your successful health and fitness business can be after all.