Do you have your own website for your coaching business?
If not, what’s holding you back from doing it?
Having your own website is like having your own storefront—it’s the place where all potential clients can walk through your doors and talk to you, learn more about you, and see your products, aka your coaching services.
Not having one is the equivalent to saying you own a gym and having one set of dumbbells and a single stretch band—it works, but best believe you won’t see any new clients coming through that door.
If you don’t already have a website and you’re trying to grow your coaching business, today is the day that everything changes—or at least your website will!
Pay attention because we’re about to walk you through the reasons for having your own coaching website and the platforms that thousands of other coaches use to run theirs.
Grab your notebook, this one is about to get real…
5 Reasons To Build A Website For Your Coaching Business
Thinking a website isn’t for you?
Give these 5 reasons a quick read—I think you’ll change your mind.
1. Own your domain name
When you create a website, you have to claim a domain name—the URL for your site. For example, if your business name was Jones Fitness, your domain name could be jonesfitness.com, unless someone has already snatched it up.
Here’s why claiming your domain name with a website is so important. If you’ve already marketed your company as Jones Fitness before creating a website, interested clients are going to search for you and find the other Jones. All that marketing work will lure your clients right into another fish’s mouth.
Don’t build your business and gather all your clients around a name you don’t own. Building a coaching website and claiming your domain will safeguard your business and that brilliant name you created.
2. Create a home for your services, content, and credentials
Just like a brick-and-mortar store, your website is the place where new and current clients can find all your business info and offerings. It’s the central space where you can promote your services, where clients can find your content, and where newcomers can learn more about you.
While a website today is as critical as a storefront fifty years ago, many coaches are intimidated by the process of building out their site. How should you promote your services, underline your credentials, and create content in a way that catches your client’s attention?
If you need help getting all of this together, we’ve got you covered. Read up on all the necessary elements for a website homepage, about page, and services page that we covered before in great detail.
3. Boost your SEO
If you’re depending on word of mouth to gain new clients, your supply will eventually run dry. SEO (search engine optimization) is a marketing strategy to make you rank higher on Google if someone’s looking for a coach like you. You can slowly build up SEO by using certain keywords and covering certain topics on your website and in your blog.
On the other hand, if you’re running your business from a Facebook business account, your business isn’t going to show up on the first page of Google when a potential client searches for fitness topics. A well-built website with strong content will.
4. Own your channel
Social media is one of the strongest marketing tools available for your coaching business today but they could be gone tomorrow.
You may have already felt the pains of sudden algorithm changes on Instagram or new business page rules on Facebook that totally throw off the marketing strategy you’ve been building for months.
If your business is standing on social media legs, you’re vulnerable to big breaks. A website that you control will act as a firm business foundation that won’t go anywhere unless you decide so.
5. Cultivate consistent credibility
A business website gives potential clients peace of mind that you’re not some kind of scam or working from your parent’s basement. It displays your professional credibility and builds your audience’s trust in your services.
Today, most people won’t sign up for your programs unless they can check you and your services out on a website first. If they get to your site and also see consistent blog content, an email newsletter, case studies, and testimonials, you’ve just scored extra credibility points.
The Top 3 Website Platforms For Coaching Businesses in 2021
Now that you know why you need a website, here are the 3 easiest, most intuitive, and highly recommended website platforms for coaches, trainers, and health & fitness entrepreneurs.
WordPress has won the hearts of millions, and it’s no wonder why. This platform offers a massive list of themes and plugins. It’s extremely flexible, giving you complete control over the design and functionality of your website.
While you certainly need technical knowledge to set up and manage your site on WordPress, this platform is one of the most customizable, which is why WordPress powers a whopping 38% of all websites online.
Compare their current plans and see whether WordPress’ prices work for you.
Want to see what a WordPress site can look like? Check out our founder, Amanda Nighbert’s site, which was built using WordPress.
Squarespace offers many flexible templates, quality designs, and top features for professional coaching sites. Great for creative types, Squarespace is at the top of its game when it comes to aesthetics.
This platform includes its own email marketing tool and scheduler for bookings and appointments. Its blogging features allow you to schedule posts and easily engage with comments.
Better at talking than writing?
Squarespace lets you host your own podcast through their platform. Check out current Squarespace prices and plans here.
Want to see what your Squarespace site could look like? Poke around Sandy Morvillo’s coaching site and explore some of its features.
If you’re a coach with an artsy side, Wix might be the best pick for you. This platform allows you to customize its designs to match your brand perfectly. You can move, mix, and match the elements you want on your site with just a few clicks of the mouse.
It’s simple, intuitive, and allows you to add your own flair to your site without having to do heavy development.
If you’re wondering how much this will cost you, check out Wix’s premium plans. And if you want to see what a Wix site looks like in the wild, head over to SPRNG coaches Matthew Penny and Lindsey Bush’s websites to see it in action.
Double Down and Get Cracking Online.
Don’t wait to build your website—give one of these three platforms a try so you can snatch more clients with your new website.
If you’re ready to dominate the mobile space too, you need your own app. While a website can do wonders for your coaching business, an app for the programs you’re running is an even more powerful and effective tool for making more money in your business.
At SPRNG, we specialize in creating apps for coaches like you. When you get your own app through SPRNG, you’ll also be folded into our Mastermind Program, where other industry professionals and experts support and guide one another through marketing and coaching strategies that work.
Not ready to double down just yet? Join the SPRNG newsletter and start receiving our top business tips and tricks each week for free.