Sadia Badiei captures hundreds of thousands just by spreading creamy coconut yogurt on her homemade oatmeal pancakes. Pretty damn impressive, right?
Though she spreads many types of sauces and toppings, when it comes to marketing her business, Pick Up Limes, Sadia doesn’t spread herself so thin.
She has mastered health and wellness social media and spends a majority of her marketing time on one type of content that sells better than a snow cone in the Texas heat—video.
Video is crave-worthy, hard to scroll past, and easier to remember. People remember 80% of what they watch, compared to 20% of what they read and 10% of what they hear.
In the mobile age of fitness coaching, there’s nothing potential clients crave more than this type of content. But how can you avoid spending time on videos that will fall flat and instead create visually stunning and creative videos that will engage your audience?
Here are seven tips that will get those clicks on your next Instagram video.
1. Pick a compelling topic.
Picking your topic is just as important as making sure you look good on camera. That means picking topics that fit into your broader content strategy. Just like all social media content, understanding your target market, knowing your platform, and having a strategy are essential to create powerful content.
The videos you create should tap into your target market’s interests, solve a problem they’re facing, or teach them something that’s valuable. When done right, they can do all three. The important part is that you use your audience to shape your video topics, as they are the people you want to capture.
If you’re feeling low on video ideas, we took some time to put together this list of 50 content topics that can be the basis for your next Instagram video.
2. Write a script.
Some of us are good at winging it. We can stumble into a conversation and hold our own, be convincing, and speak like we know what we are talking about—but usually that’s at happy hour.
On the other hand, giving your next video some thought and writing a script sounds more effective than winging it. By scripting out what you want to say, you can guarantee that you’ll stay on topic and deliver the information that is important to your audience. A script can set you up for success and keep you focused, rather than talking stream of consciousness.
Bear in mind, this doesn’t have to be the script to Titanic. Just a few bulleted talking points and intro will work perfect for what you are trying to accomplish.
3. Use a tripod.
Whether you’ve seen it on Instagram or in your old family home videos, a wobbly camera is the fast track to low performing video content.
An easy way to make your videos look more professional is by using a tripod (this one also includes lighting) or any tool that will keep your phone or camera steady and in place while you film.
If you don’t have one or it’s not in your budget, there are a number of alternative ways to keep your video’s steady. You can start by simply leaning your phone against a book, setting it on a shelf, or rigging up one of these DIY stands.
4. Make sure your audio is clear.
Keeping your voice steady is hard enough, but imagine trying to talk while demonstrating your signature burpee workout. If you’ve mastered speaking calmly in the midst of a HITT workout, props to you, but people still need to hear what you’re saying.
Clear and crisp sound can be accomplished by using wireless headphones during your videos. They’ll allow you to step away from the camera without losing quality. If you don’t have those on hand, you can simply get closer to the camera and speak directly to it.
Lastly, extraneous noise is a no-go for Instagram videos—unless it fits the topic, like attending an epic Crossfit competition. Record your videos in a quiet setting so that all your audience can hear are noises coming from your own sweet vocal cords.
5. Keep it light.
If you’ve taken enough selfies—be honest now—you’ve probably figured out how to nail the perfect lighting. Lighting is one of the most important elements of eye-catching video content. Even professional pictures taken in bad lighting look like something off a Razor flip phone.
Here are a few tips:
- Don’t put yourself under a bright white light or shoot in the dark.
- Look to use natural lighting through windows or by going outside.
- Check out how our friend Emily Ledford’s workout tutorial takes advantage of natural lighting.
- Shoot during the morning and evening, as those times tend to have great natural light that produces a softer and warmer look.
6. Don’t be shy, introduce yourself.
Every piece of content you create has the potential to move a faithful follower closer to a paying customer. With this in mind, it’s important to introduce yourself in your video content, letting them know who you are, what your practice is, and how you’re the expert. If they’re going to be giving you their hard-earned cash, best believe they want to know a little bit about you.
Keep your intros short and sweet. Your audience didn’t click on a movement tutorial video to learn all about your backstory. That being said, if you use some tact, you can slip in an introduction that will demonstrate your skill and competency as well as showcase your personality.
Another tip is to avoid starting out your videos about yourself. Instead, try introducing the topic briefly, then yourself, and then dive into the meat of the content. This way, you’re giving your audience the information they came for first and then your story.
7. Keep it Quick
While long and lean might be the physique you’re helping your clients reach, shorter is better on Instagram. Few people will stop scrolling to watch your 13-minute video on stretching—that’s for Youtube.
Keep your Instagram video content short by following this basic structure: introduce your topic, yourself, and then provide the valuable content (whether that’s a quick recipe, workout tutorial, inspirational video, or educational talk).
And don’t forget a call-to-action. It’s what will guide your audience toward more of your content, direct them to your website, or encourage them to move further down the sales funnel.
There are alot of people who do this well, but Kate Allin crushes it on her IG.
Time to turn how into now.
Video has become a pivotal part of content marketing, especially in the health and fitness realm. But doing it well requires some extra time and effort. Instead of asking yourself, “Should I try to create video content?” the right question to ask is, “How can I start creating video content?”
If video isn’t your forte, don’t be discouraged. Thankfully, social media is pretty casual. A lot of very successful businesses use Instagram in other ways just as effectively, but the key is to be real. Audiences want to see real people bringing real value, not some movie production crew staging a fake scene.
Remember, at the end of the day it’s not all about the looks and likes, it’s about helping people find their best version of themselves.
Come join our crew.
No matter how passionate you are about health and fitness, it’s hard work to scale a business from the ground up. We understand because we’ve been there. One of the biggest keys to our success has been listening in on the helpful advice of people who are succeeding in our industry.