What if you could cut your marketing efforts in half, and gain more clients for your coaching business?
I’m telling you there’s a way and all it takes are the right marketing tools.
You started your coaching business because you love your job coaching, not because you’re passionate about updating your social media channels and running email marketing campaigns.
There’s no way around marketing—without a plan, your growth will slow, maybe even stall. But spending half your week focused on manually posting to Instagram, sending corresponding emails, and other mundane marketing tasks won’t get you far with your clients either.
The truth is, many businesses hire external marketing managers and consulting agencies to handle all that online work—but you might not have the dough to make that happen just yet.
Here’s the good news—marketing doesn’t have to take all your time, and it doesn’t require outsourcing. There are tons of affordable and effective marketing tools available that can help you manage your efforts more efficiently.
Before you go looking for a team to market for you, check out these seven marketing tools for trainers that will save you tons of time and keep your marketing machine running even when you sleep.
The Best Email Marketing Tool For Coaches: Mailchimp
Email marketing is the hot ticket in the entrepreneur world. It’s one of the most profitable ways to reach prospective customers and clients, and MailChimp is the best tool for the job. At SPRNG, we use Mailchimp all the time to create and manage our email marketing campaigns.
MailChimp lets you send emails, manage subscribers, track campaigns, set up autoresponders, create beautiful email templates, target certain subscribers, and split up your campaigns. While all these features might sound complicated, Mailchimp is extremely user-friendly and easy to learn.
To make it easy for you, we’ve put together a simple step-by-step Mailchimp tutorial video that will walk you through how to create an automated email sequence and landing page.
The Best Social Media Tool For Coaches: Hootsuite
Social media is one of the biggest sources of inspiration for consumer purchases to date, so it’s no surprise that 90% of U.S. businesses are using social media for marketing purposes. If you let it, social media management will soak up your entire working day. Managing social is time-consuming, but Hootsuite can help you bang out the work efficiently.
Hootsuite is a social media management tool that covers almost every aspect of a social media manager’s role. It covers simple tasks, like creating content and scheduling posts, to heavy-duty roles like managing team members and measuring ROI. By compiling all your social media duties into one platform, creating, scheduling, managing, and enhancing your content can be completed in just a few clicks and all in one place.
The Best Content Creation Tool For Coaches: Canva
With a myriad of posts, ads, and products bombarding your audience and vying for their attention, it’s critical that your content stands out in the crowd. Canva is a free graphic design platform that makes it easy and quick to create eye-catching content. The platform allows you to create a large variety of engaging content that will stand out on social feeds and online.
With its drag and drop feature, 50,000 professionally designed templates, and Design School, users with no experience in graphic design or photo-editing can create beautiful social media posts and blog posts. Canva is a simple, intuitive, and extensive tool where you can create tons of great marketing materials without needing to hire a designer.
The Best SEO Tool For Coaches: Ubersuggest
You’ve definitely heard of SEO–Search Engine Optimization—but you probably haven’t spent much time learning about it. You can spend all the time you want writing content, but if your SEO is lacking, you won’t know what your piece is competing against or what your people are searching for.
Search engine optimization is a complicated subject many companies dedicate resources to, but Ubersuggest makes all that much easier. This platform is one of the most popular SEO and content marketing tools available. It allows you to find the best keywords and tweak your website so it performs the best, and boosts your SEO strategy for free.
The Best Website Tool For Coaches: WordPress
Your website is like a storefront—if it looks junky and unkempt, potential clients and customers will take one look and turn right back around.
A website acts as that central place where clients can go for all the information about your business, programs, blog content, and products. It gives you the opportunity to make a great first impression, display your professional legitimacy, and showcase your brand to prospective clients.
You could hire a team of experienced developers to create a custom website for you, but your coaching clients won’t know the difference between that and a template website from WordPress. This easy-to-use platform and flexible features allow newbies to build a beautiful website with no web-dev experience. With WordPress, your website is 100% customizable. It performs well when it comes to SEO, includes a built-in blog that’s ready to go, and allows users to extend the functionality of their site with plugins.
While WordPress will help you design a beautiful website, you’re still responsible for the content that goes on your homepage, services page, and about me page. To make things extra easy on you, we’ve created individual guides for each, so that your website can be up, running, and performing perfectly today.
The Best Video Creation & Editing Tool For Coaches: Veed
One of the most powerful ways to connect with new and existing clients is by creating videos. Though most can execute this from a mobile device, adding a few extra elements like captions can take your video from mediocre to money-making.
Professional, high-quality video production will set your video content apart and allow you to rise above the noise, and there’s a lot of clamoring out there. Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. To win clients in this deafening crowd, your video content’s quality has to be top-notch.
If you’re tapping into the big potential of video content, Veed is the tool for you. This simple video editor can add subtitles to your videos, edit your content, and help you grow your online audience, without having to learn the intricacies of a full video editing software. Rather than hiring someone to perfect your videos, download Veed and do it easily from your own office.
The Best Video Chat Tool For Coaches: ZOOM
What business is surviving these days without a reliable video and audio conference tool?
As a coach, it’s critical that you have a place you can immediately connect with clients and host live calls or webinars with your people. Most clients want to see their coach in person and a video chatting app allows you to create that experience from afar.
Zoom is as commonplace as your computer these days, and there’s a reason why. This cloud platform makes meeting up with co-workers and clients easy and reliable. With Zoom, you can extend your market reach to anyone with a computer or mobile device, host webinars with clients, offer live group video calls, or meet with clients one-on-one.
For those group trainers out there, Zoom’s free plan allows you to start video calls with up to 100 participants, and their paid plans bump that number up to 1,000. Its high-quality video feed and great features like screen share, meeting recording and playback, cloud storing, file sharing, and whiteboard make it simple, intuitive, and effective for all coaches.
Marketing Your Coaching Business Is Going To Be So Much Easier
Like most coaches out there, you don’t want marketing to soak up all your time. The seven tools we’ve shared above will help you reach your audience, snatch up new clients, and build your business in the most efficient way possible. Now, you can spend a little less time on mundane marketing and a little more time doing what you love.
For more coaching business tips, join our insider’s crew and receive a weekly newsletter sent straight to your inbox. If you’re ready to see your coaching business hit its biggest growth spurt yet, set up a free demo of the SPRNG app, and see what our platform can do for your business.